Predicting our future Essay Example | Topics and Well Written Essays - 1250 words

Predicting our future - Essay Example She further explains that we never know what our future has in store for us. Didion goes on to say what is surprising is that sometimes we seldom remember the details of the event which changes our life in a minute or we remember the incident quite vividly as it happened just yesterday. Joan Didion lost her husband suddenly on the evening of December 30, 2003 when he had a heart attack. Her daughter was also admitted in a hospital because her pneumonia had worsened. The couple had returned from the hospital and she was getting the dinner ready. The author writes each and every detail systematically as if the event has been imprinted on her mind. For instance, she says, â€Å"We had come home. We had discussed whether to go out for dinner or eat in. I said I would build a fire, we could eat in. I built the fire, I started dinner, I asked John if he wanted a drink.† This implies the fact that the incident had left such an impact on her that she even remembered minute details of that day. She writes that everything was ordinary as they had been following this routine for the last twenty four years of their life. But in the next instant, she explains â€Å"John was talking, and then he wasn’t†. ... t comes in â€Å"waves, paroxysms, sudden apprehensions that weaken the knees and blind the eyes and obliterate the dailiness of life.† The author wrote that she could not accept the fact that everything had happened so fast. Though she used to interview people who had been in accidents and traumatic events, she could not somehow, make up her mind that her husband had really died. When she woke up in the morning after her husband’s death, she thought that she had fought with him and that is why he was not in the bed. But seconds later, her mind triggered the events and then everything came back rushing to her mind. She compares the grief of her husband’s death to her parent’s death. She says that when her mother died, she was regretful that she had not spent more time with them. But in a way she had been expecting their death in the near future because they both had been in their late 90s. But what she felt in her husband’s case was more painful and more overwhelming. She says this was because it was a sudden death and she was not expecting that this would about to happen. â€Å"One moment he had been there-and the next he was gone†. This suddenness added to her grief and she could not come to terms with it. She had not been expecting everything to change so fast. He was her life partner, her soul mate, and her friend and so she says it was not easy to let go of everything. For a year almost she kept on imagining him everywhere and everything around used to remind her of him. She says grief is nothing that can be imagined. One only knows of it once he has experienced it. It is clear that people one loves will eventually die. However, nobody envisions how life would be without them. Even if someone does think of that, it is not what actually happens. If one thinks

Brand Consciousness Among Teenagers Essay Example for Free

Brand Consciousness Among Teenagers Essay Mass media is media which is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many mass media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to the mass media as the â€Å"mainstream media,† referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry. Usually, mass media aims to reach a very large market, such as the entire population of a country. By contrast, local media covers a much smaller population and area, focusing on regional news of interest, while specialty media is provided for particular demographic groups. The advantage of running operation in mass media is that one can set up a platform of medium to disseminate favorable message. The advantage of attacking mass media is that one can build up his/her reputation for being less biased and more objective. The advantage of co-operating with mass media is that one can ease the worries of being black mouthed by media organizations. The advantage of buying corporate engaged in mass media is that one can get a big asset for negotiation with political parties and the government. Disadvantages of mass media Well I believe it comes down to the parents or guardians to begin with. Of course younger generations shouldnt be watching as much TV if at all. Most of the primetime shows and stations are becoming more and more passive on what not to show. Having younger children subjected to nudity, cursing, sexual immorality, drinking and other negative adult oriented material is of course unsuitable, heck even unsuitable for adults at times. If the parents let their children watch inappropriate shows on TV Im sure studies have shown the likelihood of these children being involved in such problems later on in life.

History Of Skills Demonstrations Children And Young People Essay

History Of Skills Demonstrations Children And Young People Essay There have been many theorists which have influenced todays early childhood education. From as early as 1698 with John Comenius to the most mentioned Jean Piaget in the 1920s? John Comenius was one of the first producers of the childrens picture books. Comenius paved the way for subsequent development in education. His understanding of learning through the senses and of the holistic nature of learning remains the cornerstone of educational theories today. Friedrich Froebel also believed that teachers should not teach by rote but should encourage self-expression through play. He believed that the education of young children was a vital part of their development as individuals. Froebel was the 1st theorist to articulate a theory on how children learn and gave detailed instruction for putting this theory into practice. This was the first teacher training programmer for young children. Rudolf Steiners theory is centered on all aspects of growth and development, which included spirituality. He wanted to create an education which gave children a balanced experience. The teachers attempts to engage the childs whole being in what they do, in as an artistic way as possible, by providing a warm and joyful environment in which the child can feel nurtured and at east, happy to explore and play, be busy and be still. The room is painted and in a warm colour has few hard rectangular corners, and is often furnished with soft muslins to mark off a different area or draped over a window to give a softer quality of light. The quality of sound is that of human voices rather than of mechanical toys. The materials in the room are natural and are at childrens level and are stored in aesthetic containers such as simple baskets or wooden boxes which may themselves be incorporated into the play (Drummond, MJ. Lally M. And Pugh, G. (EDS) (1989) Page 59) (Working with Children: Developin g a Curriculum for Early Years). This theory and concept of teaching has influenced many types of early learning frameworks and curriculums. But his belief in the non-introduction of print to children prior to the age of 7 years remains a controversial part of his theory. As we are aware today, young children have a huge understanding of print, not just from books but from their environment. Maria Montessori was one of the most influential theorists. Her aims were to harness childrens natural ability to learn and then offer defined experiences and materials to explain abstract principles. She wrote the child can only be free when the adult becomes an acute observer. Any action of the adult that is not a response to the childrens observed behaviour limits the childs freedom (cited by MacNaughton in Shaping Early Childhood) (Open University Press, 2003). She developed a range of equipment and materials to help develop the childrens daily living skills such as number concepts, language development, education of senses and exploration and science. Today these methods are still widely used and have been some of the most popular methods of early childhood education in the modern day. Jean Piagets theories dominated developmental psychology in the 1960s and 70s. Like Sigmund Freud, Piaget identified stages of development but while Freud concentrated on the emotional and sexual development, Piaget focused on intellectual development. He identified these 4 stages as Stage 1: Sensorimotor, which was between the ages of 0 2 years. Stage 2: Preoperational, came from the age of 2 to 6/7 years. Stage 3: Concrete Operational, identified itself at age 7 years to 11 years. The final stage, Stage 4: Formal Operations, begins at the age of 12 and continues through into adulthood. His theories were covered during teacher training and influenced the education of young children during the 1970s. Today his theories are still taught but as part of a range of theories. He was created a sense of curiosity about how children learn but his emphasis on logic mathematical thinking resulted in his experiments being over-generalised from a narrow range of subjects. His theories were most influential to the modern curriculum of Highscope. ACTIVITY 1 A Using Highscope within the creche, I can identify many features from Steiner, McMillan, Froebel, Piaget and Melanie Klein. Froebel theorised about the importance of outdoor experience. In our creche we ensure that all the children get outside to play every day. This is an important part of the daily routine, Froebel emphasised nature walks and gardening. The creche has limited outdoor space and the children have plenty to play with, which encourages their gross motor skills. Because of the safety flooring, we have little aspects of gardening outdoors. Melanie Klein believed that children use play to express and show their experiences. This is emphasised within the creche as the majority of the childrens learning/teaching is play-based and to manage challenging behaviour, we re-enact situations through play scenarios, i.e. puppets or stories. But we do not single children out, only observe them in group situations. BC Rudolf Steiners theory concentrates on the child as a whole, balancing the childrens experiences. I can see through observations and toy selection that this is the thesis of our creche. As a supervisor, I see every child as unique. They may go through particular stage but not always at the same time! Each child needs to have positive and constructive experiences which develop their mind, emotions and will. We allow the children freedom of choice and support needed to help them make those choices. With group-time we give them the freedom to speak which builds self-worth and their listening skills. We encourage them to problem-solve which builds their confidence and teaches them patience and respect. But unlike Steiners belief in not introducing them to the printed word, we show the books and flash cards from the babyroom up! McMillan brought the importance of hygiene and nutrition to the forefront. Within the creche we encourage the children to be aware of self-care. Through role-play and story time, we show the children the importance of cleaning hands and face, of brushing their teeth and self-grooming. This is also taught to them through example (staff washing hands regularly, etc.). The creche has a daily well balanced and nutritious menu for the children. We liaise with parents to show them the importance of well balanced meals. Maria Montessori had many contributions to creche curriculum but the one I see regularly in our creche is her theory and observations. The creche revolves around observing the children and planning their routines around that. Adults need to see what the children are interested in and how to enhance that so that their experience is full! Also when observing the children staff can see problems or issues which arise through play situations, i.e. social issues, developmental delays or problems. But we do not use any of the Montessori equipment as we use as much natural material as possible. D Although I can see concept from each theorist, I feel that Steiner/Piaget theories would be the most influential with the creche. Steiners theory about development of the child as a whole person is strong and his emphasis on the importance of play and imitation play a large part in the creche. Piagets theories of development were very influential to the Highscope approach which is used throughout the creche. PART 2 Children love to play! It is an important part of their development. Play offers children the chance to be in control and to feel both confident and competent within relevant and open-ended experiences which are meaningful to them. It helps children make sense of the world around them. Children gain an understanding of their emotions. When children play it involves the exploration of ideas, feelings, relationships, materials and their environment. Play encourages creativity and imagination, and offers the children a chance to explore at their own pace and developmental stage without restriction or expectations. There are different types of play which can overlap and lead into each other. These are symbolic play: The child can use this type of play to reinforce, learn about and imaginatively alter painful experiences. Children mimic parents or pretend to be heroes theyve seen on T.V. or read in a book. This type of play helps children cope with fears. Expressive play: This gives children opportunities to express their feelings by using many different types of materials. Physical play: This has a large social aspect to it because it generally involves other children and it provides exercise which is essential for normal development. Dramatic play: This can be spontaneous or adult-guided. The children act out situations which they feel may happen or are fearful of or may have witnessed. Manipulative play: This starts in infancy. Children control and manipulate their environment and people around them. Children manipulate and move objects to better understand how they work. Familiarisation play: This is when children handle materials and explore experiences in an enjoyable way. Surrogate play: This is when an incapacitated child watches and enjoys through other children or adults. Therapeutic play: This is guided play used by professionals to help children understand their feelings and show them through play. There are three main stages of play which are: (0 2 years) Solitary Play where a child plays alone to explore. (2 3 years) Parallel Play where a child will play alongside other children but not join in. (3-5 years) Sharing Play where children co-operate and use conversation when playing games. This also involves children taking turns and using imagination. Our role as Early Years workers is to facilitate and support each child in play. Through observing practitioners can plan for play. Planning a daily routine and planning the environment around the childs play is important as through planned play a practitioner can best support the children. No matter the age group of the children they need adult support during play. By talking to the children about their play, recognising and supporting their choice of play (without interference) gives children a sense of competence and self-worth. Only participate in childrens play when invited or if you can help them develop the skills of playing. Practitioner can also support by acting as mediator teaching children skills such as problem solving and to be respectful of others feelings. Practitioners knowledge of equality and diversity will protect children from harm in play intervening in satiations that could be potentially harmful for children. Further to practitioners planning and supporting them also need to review play. Observing the children during play can show how the equipment materials and the environment is supporting or maybe hindering the childrens abilities to continue or to progress in the play. Children today are growing up in a society where they are over-protected and parents are fearful of allowing them to play outside and explore houses are made so safe that children are stifled in their development. Things that we did to have fun and play developed our gross motor skills. We problem solved situations so as to stay out longer but today children have a lot of house based games such as PlayStation, etc., which are generally play solely and are intellectually based. I think children coming to an Early Years setting enjoy playing. Having materials and space which is suited and facilitates their interests, means they can express themselves freely and helps them explore and understand the ever changing world around them. As Froebels theory highlighted, children should be allowed to be children and enjoy the things that children enjoy. 1) What is the current framework available in Ireland? Siolta and Aistear are the most recent frameworks developed by the Centre for Early Childhood Development and Education (CECDE). Now the responsibility of Sioltas implementation lies with the Department of Education and Science. Aistear is the Early Childhood Curriculum Framework. 2) What will the Framework for Early Learning do? Siolta focuses on all areas of quality within ECCE settings for children aged from birth to six years old. Aistear plays its part in giving children opportunities to learn based on their interests, strengths, culture and specific needs. 3) Who will the Framework be for? The framework covers children from birth to six years old. This includes all Early Years settings, childrens own homes and infant classes in primary school. 4) How does the Framework consider the children? Our society today has become more diverse. In allowing the children to learn to their abilities. It will give them quality interactions with other children and an enriched environment that encourages play indoors and outdoors, adult/child interactions, exploration, conversation and observation. 5) What themes are included in the Framework? a) Well-being b) Communication c) Exploration and thinking d) Identity and belonging 6) What are Siolta and Aistear? 7) How can you as an Early Childhood Supervisor promote a quality Framework in your service? Introducing the National Framework to the service involves educating both the staff and the parents. Training the staff and supporting them as a supervisor with the transition is very important. Aistear will broaden the range of strategies the staff will have for interacting with the children. Introducing new assessments and methods which will progress the childrens learning across the curriculum. The staff must support the children in the learning experiences by observing, listening and interacting, when invited by the child or if intervention is required. The involvement of the parent is essential. To help them understand the benefits to the children of quality play time and helping them understand the limitations paperwork can have with children, as most parents like to see their childrens progress through pictures or writings. The introduction of project books for the children as a group and as individuals is a great way to review activities and allows the children express themselves through pictures and photos. PART 4 Highscope and National Curriculum The curriculum used at my service is Highscope. This was developed by Dr. David Weikart to serve children at risk of failing school. It originated in the USA in 1962 and is now used in many countries around the world. It can be used throughout the childcare setting with children aged from birth to six years. Staff encourages children to become decision makers and problem solvers. This helps them to develop skills that enable them to become successful students as they grow and progress through school. The central principles are given through a Wheel of Learning. At the centre the active learner (the child) and surrounding that the principles that will support the child while learning these are adult/child interaction: learning environment: daily routine and assessment. These give staff and management a base on how to provide an environment and daily routine that will enrich a childs experiences within my service. My vision is to have a quality service that children will run into every morning with smiles on their faces and at the end then to watch them become fully rounded, capable children as they make the transition to national school. I want my staff to enjoy coming to work, feeling satisfied that they have made a difference in each childs life. That they have helped each child reach their full potential and have positive experiences in the setting. I want parents to feel secure in entrusting their children to my service, that they know that their children will be nurtured and encouraged positively during every step of the day. They feel still included in every part of their childrens day, even while they are away from them. I feel that the new National Framework can slot in easily to a service that is High scope-based, as there are a lot of similarities. Aistear curriculum can be used during a Highscope daily routing as both are play-based, learning and emphasise the value of observations to plan routines and activities. Because of this, I feel the transition to national school should be smooth. The children have built up the abilities to problem solve and make decision and choices for themselves. This builds confidence both socially and academically. I feel the largest problem for children when progressing initially to national school is more social than academic and if a child is confident, self-aware and happy in themselves, the transition can bring more positive experiences than negative which sets a good base for a child to progress successfully as a student.

The Arrival of the Bee Box and the Rime of the Ancient Mariner :: English Literature

In The Arrival of the Bee Box and the Rime of the Ancient Mariner, compare the ways in which the choice of language, detail and the form, tell us about the feelings of the writer. In both poems, a range of literacy devices are used in order to express the feelings of the writers. Plath's poem is written similarly to the Rime of the Ancient Mariner, and yet they are different in many ways. Plath wrote her poem in 1962 and Coleridge wrote his poem in the 1700's or early 1800's, and the style of writing differ, as Plath's writing seems to be more emotive, whereas Coleridge's work seems to have a more a gothic theme to it. One of the main literacy devices used in both poems is the extended metaphor. Plath uses the metaphor to show the box as a symbol of her life and how she wants to escape from it, but can't because of the consequences. "The box is locked, it is dangerous." I think she feels trapped within her life and the depression of everything is getting to her. She wants to get out and experience other things, but feels that she has created her life and therefore must live with it, "I ordered this, this clean wood box/ I have to live with it overnight" Possibly, this could be related to part of her past, where she tried to commit suicide, in order to end her life, so that she can be free of the box. In the Rime of the Ancient Mariner, there are many metaphors within it. As the boat travelled on its course, it came across some ice and it got stuck there. At that time the Mariner didn't know what to do. Then an Albatross came to the rescue and it cracked the ice so the mariner was able to carry on his journey, "at length did across an Albatross/thorough the fog it came; / As if it had been a Christen soul, / We hailed it in God's name. / It ate the food it ne'er had eat. / And round and round it flew./ The ice did split with a thunder fit;/ The helmsman steered us through!" I think the ice was a symbol for the limitations in life, and the barriers Coleridge has come across in life and he over come them. Also, maybe the ice was a symbol of the dangers that come with life, and once they are dealt with, you can move along safely. The Rime of the Ancient Mariner is written in loose, short ballad stanzas usually either four or six lines long but, occasionally, as

Hunger Games Essay plan

Introduction:Using your notes write an introduction in which you: Mention the title, director, year of release, where it was set. Clarify what the genre is, explaining exactly what this means. Name and briefly describe the main protagonist in a single sentence. Provide a plot summary.Do not write openings such as ‘I am going to talk about†¦Ã¢â‚¬â„¢ Always write in the third person in a CELEXAMPLE: ‘The director, Gary Ross, uses many film techniques to convey the themes of†¦Ã¢â‚¬â„¢(only write the themes in the introduction that you are analysing in your essay). ‘The Hunger Games’ is an American science fiction film set in the futuristic, dystopian society of Panem.Paragraph oneTheme: Oppression -To treat cruelly or unjustly. The Capitol people treat the people from the Districts in a cruel and unjust way. Using your notes the blog , describe in detail, using the PEAR structure how the setting, sound, symbolism, mannerisms, camera angles/shots, and c ostume help to convey the oppression suffered by the people in the districts . The opening scenes has good examples of the oppression suffered by the people of the Districts:Scene 1: District 12 Scene 2: Happy Hunger Games (Katniss and Gale in the woods) Scene 3: Check in (at ‘The Reaping’) Example:1.Aerial shot to emphasise their vulnerability. 2. Sound of bells tolling highlights their imminent death 3. Signify animals being herded – ‘Like lambs to the slaughter’Paragraph 2 Theme: Oppression Using the PEAR structure, explain how the people of ‘The Capitol’ have a  different life style to the people in the Districts. Contrast the Capitol with District 12 by looking at the mise-en-scene (costume, mannerism, movement, sound, objects, colour and setting).Example:In ’The Hunger Games’ the director employs sound to convey (try to use different words for each topic sentence) the theme of oppression to the audience. As the chil dren walk towards ‘The Reaping’, there is an ominous, non-diegetic, sound in the background that echoes the sound of a bell tolling. The sound of a bell tolling is symbolic of death and is often heard when someone has died. The director uses an aerial shot showing the children walking to further convey the theme of oppression. An aerial shot makes the character look small therefore it makes them appear vulnerable. The ominous sound coupled with the aerial shot of the children, makes them appear like animals being herded which echoes the saying ‘lambs to the slaughter’. The fact that the people of the Capitol do not have to attend ‘The Reaping’ makes the treatment of the District people all the more unfair and unjustParagraph 3Theme: Oppression Using the PEAR structure, further explain the theme of oppression by exploring how the Capitol people have so much more in terms of possessions and technology and how this changes how they live their live s. Contrast the costume, mannerisms, setting, colours.The technology used in the games, computer generated animals, ‘magic medicine’, 200mph trains etc†¦ Example:Example: What is of value in ‘The Hob’ (District 12’s illegal market place) would be laughed at in ‘The Capitol’ . The buttons are of little value but there is little else to sell. The mise-en-scene is in stark contrast to the social areas in the Capitol. Look at the colour, mannerisms – toy sword emulates the brutality of the games.Paragraph four Theme: Power. Explain who has the power in Panem. President Snow is a Totalitarian ruler Totalitarianism: Is a political system where the state (Of which President Snow has total control over everything and everyone)holds total authority over society and seeks to control all aspects of public and private life.Example: Think about the propaganda video shown during ‘The Reaping’. How is this similar to those show n in ‘1984’? How are the crowd reacting compared to Effie Trinket? What is being said at this point? Do the people of the districts feel the peace that President Snow proclaims. Look at the blog as there is some useful information about HOPE. Paragraph Five:Theme: Power. Using the PEAR structure, discuss How Katniss begins to affect the power balance in ‘The Capitol’ ? There’s information on the blog about the theme of power and a video clip which will give you a better understanding of Katniss’s role in upsetting the balance.Exa mple: Katniss’s relationship with Rue, and Peeta upsets the balance. The usual collaborations in the Hunger Games are about maximum power for killing the other tributes. Rue’s death scene and the way Katniss treats Rue with respect, and in turn District 11 that becomes the catalyst (somebody or someone that makes a change happen) for change.The ‘berry’ scene at the end is very powerful.Parag raph six Theme: Appearance versus reality (what is real? and what is only appearance?) Using the PEAR structure, look at how the director uses techniques to show us how Katniss has to change to stay alive in ‘Hunger Games’Exa mple: Creation of ‘the Star-Crossed lovers’ to stay alive and receive sponsors Creation of ‘The Girl On Fire’ – Why did Cinna want to cause such a spectacle in the crowd? Paragraph seven Theme: Appearance versus reality Using the PEAR structure discuss how the Hunger Games appears as a Game show to the people of the Capitol, when in reality it is about the brutal murder of 23 children from the districts. It is not a game, it is real life. But, like Effie Trinkett, the people of the Capitol, with the exception of Cinna (Katniss’s designer), have no idea what the people go through and do not care, as long as they live in comfort and with an abundance of food, clothing and other such luxuriesExa mple: The Camera shows us the gambling odds for the tributes focusing on Rue and Thresh from District 11. It then cuts to these pampered children of the Capitol, so we notice the difference between how they are treated. It cuts to a medium-close-up (MCU) of Haymitch watching them and we get his POV (point-of-view)shot of him watching them. His look is of total disdain at the unfairness of the situation. Mention that it is a reality TV show filmed both to control and punish (to keep them oppressed without any power) the districts, whilst entertaining ‘The Capitol’. They gamble because it is fun!Conclusion Once you have completed your introduction and analysis paragraphs, it is important that you write a conclusion to your critical essay. This is the final paragraph where you discuss how the director, Gary Ross, uses various film techniques to convey the themes in the film ‘The Hunger Games’ (list what techniques you have used in your essay overall. For example: sound, setti ng, camera angles/shots/movement, editing, colour etc).The conclusion repeats some of the information from the introduction such as: the key words of the task, the director’s name, the title of the film and then go on to discuss how the film as a whole, conveys the themes you have discussed in your essay. You summarise your main arguments and say how they, as a whole, answer your question.

Market Entry Plan Essay

The Aluminum market in Europe does not have a good prospect to be expanded. Alcoa claimed that it will shut down the factory in Portovesme, Italy, and reduce the output of the factory in Spain. This is because Alcoa and European commission have argued for the power supply contract for a long time. Moreover, the European debt crisis led to a depressed economy. Thus, Alcoa decided to turn its market out of Europe and then start to look for other oversea markets. Although, Africa is one of the poorest continents of the world, in some countries, such as Mozambique, the economy has been growing steadily. From this prospective, we recommend Alcoa to open up the market in Mozambique, South Africa. We conducted the research based on sources from on-line resources. Our proposal focuses on analyzing the operation of Alcoa and the opportunity of a new market. 2. About Alcoa Alcoa is the world’s most famous producer of aluminum and fabricated aluminum, and it is the biggest miner of bauxite and refiner of alumina. Alcoa has over 61,000 employees and over 200 locations in 31 countries. Alcoa not only provides hard alloy extrusions, forgings, Alcoa ® wheels, but also has its expertise in other light metals. The sales of Alcoa were $25 billion in 2011. 2. 1 Brief History Aluminum Company of America (Alcoa Inc. ) has 120-years’ history. During the 1920’s, Alcoa monopolized aluminum production in North America and produced more than 63 percent of the world output. At the end of World War I, Alcoa produced excessive capacity, especially for civilian uses. However, the war made Alcoa realize that it was very important to improve the quality of product, and Alcoa invested more money in research and development. In 1925, Alcoa entered the first external market, Canada, and it held over half the rimary aluminum in the world. In 1958, Alcoa started the first major overseas mine-to-metal venture in Suriname. After the successful venture in Suriname, Alcoa decided to expand the offshore ventures. In 1960s, Alcoa developed operations in Australia and Brazil. At the same time, Alcoa drove the strategy to focus on commercial real estate construction and fabricated products. The Easy-Ope n aluminum technology made Alcoa hold a large percentage of the canned beer market. In the 1970’s, Alcoa continuously expanded the overseas market and used mathematic modeling to control the production. In the 1980’s and the 1990’s, Alcoa focused on producing non-aluminum products and was concerned about safety. From 2000 to present, Alcoa has made strategic mergers and acquisitions, such as Alumax, Reynolds. 2. 2 Business Operation Alcoa Business System (ABS) is the core used to manage Alcoa businesses. Here are its three principles: ?Make to Use The first principle is based on customers’ will and demand, such as single-piece production, on demand; defect free, at the lowest possible cost, made safely. ?Eliminate Waste The second principle aims at exposing and solving problems and focuses on cost cutting and cost saving during all their manufacturing and business processes. ?The People Linchpin the System The third principle is concerned with creating on environment which satisfies people. Also, Alcoa tries to identify and solve problems, and link to their transition from â€Å"make to inventory† to â€Å"make to use†. 2. 3 Product Scope Alcoa produces various products, such as flat-rolled products, hard alloy extrusions, and forgings; as well as Alcoa ® wheels, fastening systems, and precision. Here are some important products of Alcoa: ?Aerospace Alcoa is the world leader in single-crystal technology for advanced castings that withstand the extreme temperatures of clean-burning aero engines. ?Automotive Alcoa builds a better car, truck, trailer or vessel. The reason for this is using more aluminum to reduce the overall weight of the vehicle, which significantly reduces greenhouse gas emissions. ?Building & Construction Alcoa has always offered unique advantages for designing the shape, appearance and sustainability of modern buildings. These new aluminum components can achieve green building standards. Alcoa also provides high-performance glass, which allows for efficient light control, lower energy consumption, corrosion-resistance and immunity from the harmful effects of UV rays. ?Packaging Aluminum packaging solutions deliver freshness, convenience, and security for food, beverages and other products. For example, the aluminum bottle offers premium, high-end packaging options. 2. 4 Targeted Market According to the statistics, Asia, North America and Western Europe are the top three aluminum consumption areas in the world. In Asian region, such as China, Korea and India, these developing countries have an increasing demand for aluminum. However, the total amount of aluminum consumed in America, Canada and Japan experienced a downward trend. At this point, Alcoa’s target market should pay more attention to China and India. Besides, although Africa is endowed with natural resources, aluminum resources have no commercially exploited value. Therefore, all the producing raw materials are dependent on imports from foreign countries in South Africa. In other words, Africa is mainly producing primary and secondary aluminum products. As a result, if Alcoa exports other forms of aluminum products to Africa, Alcoa will gain a huge profit. Figure 1: Target Market of Alcoa 2. 5 Strength and Weakness Alcoa is the world’s largest miner of bauxite and refiner of alumina. Also, it has a long history started in 1888 so the company is an expert in administration and producing. In addition, Alcoa is the leading producer of primary aluminum and fabricated aluminum all over the world. Alcoa has received many records and good will, such as 100 Best Corporate Citizens 2012—Corporate Responsibility Magazine. What is more, advanced techniques and unremitting effort in innovation make its products and services play an important role in the aluminum market. However, Alcoa is faced with the problem of pollution. For example, Alcoa’s pollutions made the residents who lived six kilometers away from the factories get sick. As a result, Alcoa was punished by the government in Australia. 3. New Oversea Market: Mozambique Located in Southeast Africa, bordered by the Indian Ocean to the east, Mozambique is one of the poorest countries in the world. Mozambique is abundant in rich and extensive natural resources, and its economy is based largely on agriculture. Today, the economy is growing very fast in Mozambique, and the developed legal system makes Mozambique become a hope in this poor continent. We recommend Alcoa to enter this market, because of the prosperous development of Mozambique. 3. 1 Economy in Mozambique Mozambique is in the poorest region in the poorest continent of the world, Sub-Saharan Africa. Besides, it was considered as the second poorest country, with a per capita GDP below the African average. 4 percent of the population of Mozambique was below the poverty line in 2008. But, economic growth in Mozambique has been strong since the country’s civil war ended in 1992, and it has emerged as one of the fasted growing economies. Since 1996, economic growth has been stable; the economic growth rate was around 6. 2 percent in 2009. The inflation rate has been around its lowest level in a decade. Also, the rea l income grew rapidly, and it tripled in the same decade. Moreover, the real income has grown by 14 percent in 2001 and 11 percent in 2002. However, Zimbabwe, a neighboring country, has declined 8 percent in 2001 and 6 percent in 2002. Currently, more foreign firms have invested in Mozambique, and these firms are mostly in the aluminum industry and mining industry. The foreign enterprises can enjoy tax privileges in Mozambique. In 2010, UK exported around 112 million pounds to Mozambique with imports at almost 78 million pounds. A British mining group has invested 1. 3 billion dollars in the country, which covered aluminum industry, tourism, and it leads to much foreign exchange. The large towns and cities have been promoted by the influence of foreign investment; however, the influence does not apply to the rural area in Mozambique. We can infer that the economy in Mozambique is the hope of this region, comparing to other country in Sub-Saharan Africa. 3. 2 Political System in Mozambique During the civil war, the politics and economy were disrupted. Since the end of the civil war, the political situation in Mozambique has been stable. The government is determined to maintain national unity, and implements appropriate and pragmatic politic policy. Mozambique held the first democratic elections on October 1994, under international scrutiny. Although some limitation exists, for example, the electoral process was boycotted in municipal elections in 1998; this election system can help the electorate to express their will. Mozambique now has developed an elected democracy, which gives rise to a strong legal system. Moreover, a good legal system protects private property and provides incentive to people to invest and produce by both domestic and foreign investors. 3. 3 International Relationship Mozambique has very close relations with its formerly British-ruled neighbours in Africa, because these countries shared experience that fought against white rule. This led to Mozambique joining the Commonwealth in 1995. Mozambique also dispatched troops to contribute to the United Nations, helping them in peacekeeping affairs in Burundi, and participated in South African Development Community peacekeeping training and planning. 3. 4 Aluminum industry in Mozambique 3. 4. 1 Brief Introduction of the Market Alcoa is located in 31 countries all over the world. However, it is only located in two countries in Africa: Morocco and Guinea. To start up a new business in Africa is a brand new challenge for Alcoa. Mozambique is growing rapidly in recent years. The Aluminum industry has a very significant impact on this country’s economy. In order to attract foreign investment and capital, Mozambique’s government takes special policy. The country is not the producer of minerals, but the overseer and promoter of mining activities. This is good news and a great chance for Alcoa to enter the aluminum market in Mozambique. The development of Mozambique’s economy urges big companies’ entry like Alcoa to provide funds and advanced technique. The labor wage is low there, which is also a benefit for Alcoa. Aluminum is a key element in Mozambique’s economic growth. The export of aluminum accounts for nearly 60% of the country’s total export amount. The strongest rival is Mozal, which is the largest company among the country. However, the potential market is still huge. The construction of buildings and machines for production are all relative with aluminum. The fast growth of economy in Mozambique will drive the demand of aluminum. The domestic market can not satisfy the demand and will turn to foreign companies or investment. It provides a great opportunity for Alcoa to gain a sizable market share in this new market. 3. 4. 2 Operation in Mozambique ?Geography Mozambique lies beside the Indian Ocean in southern Africa, and this convenient location is good for delivering goods or trading with others through marine transportation. Besides, it is relatively easier to generate electricity here by taking advantage of sea water at a coastal position. ?Natural Resources Mozambique is well endowed with natural resources, such as coal, titanium, natural gas, hydropower, tantalum, and graphite. However, the country’s natural resources are not fully exploited. Mineral resources such as gold, gemstones and bauxite have not been mined yet. Mozambique’s natural wealth can satisfy Alcoa’s demand for natural resources. ?Transportation Under great efforts, Mozambique’s transportation infrastructure has been improved in recent years. The Africa Infrastructure Country Diagnostic (AICD) aimed at improving current infrastructure conditions in Africa. The first phase of the AICD focused on 24 countries that together account for 85 percent of the gross domestic product, population, and infrastructure aid flow in Sub-Saharan Africa. Mozambique was included in these 24 countries. Transportation plays an essential role in a company’s business plan to purchase raw materials or deliveries of finished goods to customers. ?Local Government Policy Since its first trade policy review in 2001, Mozambique has taken actions to liberalize its trade regime. Its tariff was reduced in 2002 and again in 2007, with maximum rates lowered from 30% to 20%. Therefore, it is a piece of good news for foreign companies to directly invest in this market. ?Workforce Mozambique is a developing country. Compared to developed countries, Mozambique’s labor cost is relatively low. As a result, it helps Alcoa reduce costs and increase revenue. Take the minimum wage for a 19-year old worker or an apprentice for an example: in Mozambique, the wage is 80. 5 US dollars per month, Australia is 1597. 1 US dollars per month, Brazil is 299. 6 US dollars per month, Jamaica is 215. 0 US per month, and China is 182. 5 US dollars per month. ?Economic Condition The economy was boosted in many aspects, such as mining, financial service and construction, which helped to push GDP real growth rate to 7. 2 percent in 2011. Moreover, the consistence of high foreign direct investment (FDI) inflows, along with strong agricultural growth and infrastructure investment will drive growth to 7. 5 percent and 7. 9 percent in 2012 and 2013. Good economic conditions indicate Alcoa can gain huge potential profits. Figure 2: Real GDP growth of South Africa ?Advanced Technology Alcoa is the world’s third largest producer of aluminum so it implies that Alcoa has advanced technology and equipment. It well known that Mozambique has abundant resources, but aluminum firms in Mozambique can only produce limited types of aluminum products out of technology problems. Under this situation, with its advanced technology, Alcoa can produce aluminum products which are extremely demanded by Mozambique’s market. 3. 5 Competitors: Mozal: Mozal, an aluminum smelter is belong to BHP Billiton, is located in the Maputo province of southern Mozambique. Mozal was the first major project for BHP Billiton in Mozambique and it was Mozambique’s largest private investment in the past 30 years. BHP Billiton is a leading global resources company and one of the world’s largest producers of major commodities. Mozal is one of the largest smelters in Mozambique; the output of Mozal is more than 500,000 tones of aluminum per year. In the two construction phases, the project of Mozal contributed more than 160 million to the local economy. Especially the employment of Mozambican, which make good use of the local labor and stimulate the local’s contractors and suppliers’ profit. The local government and the Mozal’s operations teams have created a great achievement by cooperation. Harmonious industrial relations were created during the construction period; no days were lost because of any industrial action. The local government and the Mozal have benefited a lot from needs-based infrastructure, social and community development projects. It’s a kind of win-win cooperation. 4. Evaluation Alcoa’s expansion in to Mozambique is a bold attempt as Alcoa does not have much experience of open up a new business in Africa. However, as one of the most famous companies in aluminum industry, it can provide adequate funds and mature management to support the operation in Mozambique. This country’s development relies greatly on foreign companies’ investment. Government in Mozambique will provide preferential policy to Alcoa. Besides, the low labor cost in Mozambique helps Alcoa to save operation cost. Although Mozal, the strongest competitor, has taken the largest project in Mozambique, the potential for Alcoa to enter this market is strong. Alcoa has built up a good reputation, with a long history and rich experience in aluminum industry, and this cannot be competed by Mozal. We recommend that Alcoa should seize this opportunity to enter the aluminum market in Mozambique with its advanced technology and experienced management.